Pilot Program



Communicators for Mental HealthSM is currently a Greater Cleveland pilot project.


Communicators for Mental HealthSM:

  • Educates professionals in the communications field about “Breaking the Stigma of Mental Illness”
  • Enlists professional communicators as advocates in their personal lives, the workplace and their wider spheres of influence
  • Matches these communicators pro bono with underfunded local mental health and addiction organizations for a special project requiring their particular skills and expertize
  • Monitors and reviews project progress on both sides and continues appropriate education, training and coaching
  • Continuously evaluates the program by appropriate metrics

Passion for Change is developing this project in partnership with Greater Cleveland mental health agencies. Partnership Phase I included representatives from Center for Families & Children, MHS (Mental Health Services), May Dugan Center, NAMI Greater Cleveland, Recovery Resources, Spectrum of Supportive Services and Suicide Prevention Education Alliance.

Passion for Change’s core program is developed directly from “Breaking the Stigma of Mental Illness: Using Public Relations as a Catalyst Toward Success.” This graduate capstone-research was presented in 2006 at the Newhouse School of Public Communications, Syracuse University, by PfC President and CEO Marilyn Mongeon Quill. The project won a 2006 Cleveland Rocks Gold Award in Research from the Greater Cleveland Chapter, Public Relations Society of America.


Why should this interest you?


You will never escape mental illness. It will directly impact you on your life’s journey:

  • Both U.S. and British statistics show that 1 in 4 of us will experience mental illness during a given year

At the very least, mental illness will impact you through:

  • A parent, sibling, spouse, child, extended family member, friend, neighbor or colleague
  • Someone you supervise
  • Someone with power over you
  • An encounter on the street

Mental illness touches us all, and there is no health without mental health!

If, you are a professional in the communications field (e.g., professionals in public relations, marketing, media, advertising, web design, photography, journalism, graphic and fine arts and printing), and would like to participate in the Communicators for Mental HealthSM Greater Cleveland Pilot Project, click here for an application.